The 15th of march was a historical day. Never before have we in our lifetime been faced with the challenge presented to us by the Corona pandemic and the shutdown of our economy with the closing of the cultural and hospitality sector.
For many people and especially entrepreneurs it was a confusing time, also for us. Suddenly we saw many of our loyal partners forced to close their doors. And just like them, we also had to terminate our hospitality services and closed our Taproom ANNA. Places of laughter and joy turned quiet and we all had to spend as much time at home as we could.
It forced us, like many others, to be creative and get out of our comfort zone. Sure, the government offered help, but it just wasn’t enough. We had to find a way to keep serving our drinks to all you beer loving maniacs out there. Luckily, we have a great and dynamic team with a diverse skillset.
We decided to launch a webshop with beers from both brewery brands, Pontus Brewing and Naeckte Brouwers, because together we enjoy the benefits of a wide range of completely different beers. We made sure the ordering process on the site was an easy one, we reorganised our logistics to make sure we could deliver quickly when ordered, and finally we launched fantastic different, thematic beer boxes with yummy snacks like a Summer Box. With these boxes we offered people the possibility to enjoy the Dutch “gezelligheid” in the comfort and safety of their home that they normally found in their favourite bars.
We got to work with some great new suppliers for the snacks in our boxes. Especially memorable was the meeting and photoshoot with sauce master and wrestling fanatic El Jefe, creator of the finest salsa sauce in the Netherlands and the partner with whom we bring to you the perfect plate of Nacho’s to accompany our summer beers.
So far it has been a hectic but inspiring journey and the flexibility and drive shown by the team has been humbling. People who normally served drinks now made fantastic product pictures, worked on the webshop, dove into the world of e-commerce and digital marketing and collectively launched a massive flyer campaign to get more traffic on our site.
Beer drinkers all throughout our country have been ordering our beer boxes. Should you want to order your own box and enjoy our beers at home, please visit our shop. As always, we do our utmost best to deliver great beer and fantastic service. Stay Safe!